GET THE GO-AHEAD TO ATTEND
ITS AMERICA CONFERENCE & EXPO
GET THE GO-AHEAD TO ATTEND ITS AMERICA CONFERENCE & EXPO
JUSTIFICATION TO ATTEND
You’ve done your research and recognized attending ITS America Conference & Expo 2026 will help you learn, develop, and advance in your career—now it’s time to convince your boss. Focus on what you'll bring back to the team and the value beyond your day-to-day responsibilities. Keep it short, powerful, and organization-or team-focused. Resources include:
5 TIPS TO MAKE IT HAPPEN
When crafting your plan, think about the bottom line: Why should the organization budget for your trip, and what's the return on the investment?
- Determine the value. Show specifics on how your attendance will impact current projects, inspire knowledge, and eliminate obstacles.
- Be solutions driven. What issues pop up again and again? List exhibitors who can provide the solutions your organization needs.
- Inspire your team! Make a list of all the educational sessions you’ll be attending along with their titles, descriptions, and actionable takeaways.
- Provide a post-event rundown. Offer to deliver a short presentation or write up on your key takeaways.
- Plan for your absence. Whether it’s working ahead or tapping a colleague to help, explain how your time away is covered.
WHY ATTEND
No other event puts you in direct contact with as many companies and industry leaders as ITS America Conference & Expo. The reasons to attend are many, but here are some important points to present to your boss:
- Comprehensive Conference Program: Explore 100+ sessions focused on real-world deployment of intelligent transportation system innovations, from AI and automated vehicles to digital infrastructure and V2X/connected technologies. Grounded in this year’s theme, Empowering Innovation, the program highlights how agencies and industry partners are applying emerging capabilities to improve safety, mobility, and infrastructure performance, so you can take away practical strategies that support smarter investments and more resilient transportation networks.
- Network with Leaders: Join 3,000+ public and private sector leaders, technologists, and policymakers to exchange insights and build strategic partnerships. Learn from peers facing similar challenges, engage with influential voices, and gain the perspectives needed to apply innovative approaches that drive smarter, safer, more connected transportation solutions for your organization, community, and beyond.
- Discover Smart Mobility Solutions: Experience the latest technology in action with live demonstrations, interactive exhibits, and showcases from 170+ exhibitors and sponsors, spanning smart traffic systems, autonomous vehicles, and next-gen digital infrastructure. See firsthand how these tools are transforming mobility and driving innovation in transportation.
SAMPLE LETTER TO MANAGEMENT
Download a sample letter to use as a starting point while conveying the importance of the event to your boss.
Bringing together the intelligent transportation community.